Free Periods is a campaign, started by British teenager Amika George, that strives to end period poverty in schools.

We are on a mission to ensure that NOBODY has to miss school because they have a period.



Launched in April 2017, Free Periods called on the UK government to provide free menstrual products to all children who need them. Every child has a right to their education, and periods should never, ever be a barrier. 

After 2 years of campaigning against the injustice of period poverty, in March 2019, the Chancellor announced that, from early 2020, every child in England will be able to access menstrual products when they need them, as free products will be provided in all schools and colleges. 


This was fantastic news, but around the world, not every child will be so lucky. Period poverty is a global issue, so we will continue to campaign for free menstrual products in ALL schools, so that every child, regardless of where they live, can have equal access to education, unhindered by period poverty.

Photo by  Amelia Allen

Photo by Amelia Allen

Going forward, we want to work with in-country menstrual rights groups to coordinate national level, youth-led social movements, empowering people to pressure their national governments to introduce free period products in schools. 

We must encourage governments to understand that, amongst myriad other benefits, ensuring free or affordable access to period products in schools is an investment in education, in equality and in the future of young people everywhere. 


Free Periods also works to tackle the shame and taboo that’s bound up in menstruation. For too long periods have been associated with dirt and disgust, with fear and impurity, and we think this needs to change. The taboo surrounding menstruation is centuries old, and is steeped in outdated, superstition and myth. 

Illustration by Minna Gillett

Illustration by Minna Gillett

We are determined to beat the stigma. We want to encourage people to talk freely about menstruation, embrace the power of the period, and invite boys, men, and anyone who doesn’t menstruate to get involved in that conversation too.