We’ve teamed up with viral Instagram account @Hot4TheSpot to celebrate the unprecedented craze for that Zara dress.

Thursday 22nd August 2019 marks the inaugural ‘Wear The Dress Day’, when all owners of this year’s most popular and photographed dress are invited to wear the dress in unison and donate £3 to Free Periods!

Whether you’re a dress-wearer (or even if you’re not), click the DONATE button above to get involved.


We’re also holding a Wear The Dress party at Vogue House in association with Glamour UK! We have an amazing panel lined up, and there will be manicures, doughnuts and drinks! Tickets here -